SMS Promotions
X-on specialise in the technologies for all phone/mobile based promotional marketing projects. We provide interactive phone services for voice and text (SMS) competitions, and we have the knowledge you need to make your SMS marketing campaign a success.
Reputation and Reliability
As market leaders, we have extensive experience of working with clients directly and with agencies (above and below-the-line) on all kinds of phone and text based self-liquidating promotions including instant call or text-2-win on-pack competitions. X-on has been operating for 7 years in SMS and IVR, we have an unrivalled client list and we use only premium routes for our phone lines and SMS routes.
X-on have an unrivalled reputation for reliability and successful regulatory compliance and ensure all aspects of a campaign are professionally executed.
SMS and IVR Promotions Australia
In addition to setting up all the technical aspects of promotional campaigns, we can provide advice on all the legal and compliance requirements, ensuring the campaign runs smoothly and meets Australian state legal requirements. Licence applications vary for each state and include such requirements as publishing the winners in local publications.
Our on-pack promotions are run under the Axontek banner. Visit the Axontek web site or call us on 1300 110 330.
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Click here for flow charts describing the interaction between SMS, MMS and WAP Push promotion entrants and X-on technology. |
Brand Awareness
In the last 24 months we have run promotions across a number of countries and with a large range of brands. A few examples are:
| Kerry Gold Butter | Vimto | Diet Coke | |||||
| Flora | Hardy Wine | Morrisons | |||||
| Brecon Carreg | Swan Vistas | Sainsburys | |||||
| Sure | Frosty Jacks | Smirnoff Ice | |||||
| Magnum Ice Creams | Ocean Spray | KP Nuts | |||||
| Ribena | Morgans Spiced |
X-on SMS Track Record
| X-on are one of the UK's most successful SMS providers enjoying an unrivalled reputation in the industry for regulatory compliance, coupled with our competitive pricing, technical expertise and extensive text-to-win experience. Additionally X-on are gaining an excellent reputation in Australia for successful and compliant SMS promotions. | |
| We work with a number of agencies, such as Mando, Fotorama, Ainsworth & Parkinson, Umbrella and Ark, having developed an excellent relationship with them over a number of years. | |
| Usually we run between 4 to 10 promotions concurrently, with no limitations on our capacity. | |
| We provide a standard bronze level SLA providing direct access to the support department via phone and email during office hours, with the ability to upgrade to a silver or gold level for any promotion. | |
| All our agencies have access to online reporting and downloadable reports, providing statistics on each promotion such as inbound traffic, with entries displayed on an hourly basis if desired and allowing assessment of peak times during the promotion. | |
| We have never been subject to any adjudications or penalties from PhonepayPlus and operate strictly within their regulations, resulting in X-on being one of very few SMS providers with a 100% clean operating history. | |
| We offer a huge range of promotion configurations on a number of shared short codes covering a range of tariffs and all with excellent payout rates. | |
| With a throughput of over 4 million SMS messages per month we can also offer fantastic deals on bulk SMS costs. |



